Original Xirui Tech Planet

Tech planet (wechat id: tech 618)

Wen | Xi Rui

Cover Source | Picture Worm Creativity

"I said in August this year that the 17-year-old good product is facing the most difficult challenge since its establishment. At the moment, this challenge is still intensifying. "

At the end of November this year, Yang Yinfen, the newly appointed chairman and general manager of Liangpin Store, bluntly stated the difficulties encountered by the company in an open letter.

Once the "first share of high-end snacks" was no longer covered up, and even decided to "self-degrade".

The first thing Yang Yinfen did when he took office was to reduce the average price of 300 products of Liangpin Store by 22%, with the highest drop of 45%, involving nuts, preserved meat and other categories. The stores with trial operation told Tech Planet that the price reduction measures have achieved initial results, which will bring more passengers and even new customers to the stores without reducing the unit price of customers.

Behind the price reduction of good shops, the impact pressure brought by snack discount stores is inseparable. This new species that has sprung up suddenly has landed in nearly 10,000 stores this year.

The year-on-year decline in revenue and the rapid expansion of snack discount stores are telling good shops that they are getting farther and farther away from the real consumer demand.

The largest price reduction of "the first share of high-end snacks" in 17 years

In Huang Xinyi’s memory, Liangpin Store is the first snack collection store in their county, which is located at the crossroads in the center of the county. All snacks can be bought at random, which became a trend at that time. "Since I had a good shop, my mother didn’t take me to the supermarket to buy snacks every New Year," Huang Xinyi recalled.

But this "family tradition" has changed since last year. After snack discount stores have blossomed everywhere in the county, good shops are no longer the place to buy snacks in Huang Xinyi. "With the same budget, snack shops can buy two bags, but good shops can only buy one bag," Huang Xinyi told Tech Planet.

Expensive, become the most obvious label of good shop now. Yang Yinfen, chairman and general manager of Liangpin Store, confronted this problem in an internal open letter. "The reality that consumers think we are expensive also shows that the price of our products must be more close to the people."

The biggest price reduction measure in 17 years is to face the problem directly. This is Yang Yinfen’s first business-side measure after taking office. The average price reduction of 300 products is 22%, with the highest drop of 45%.

A month ago, good shops have implemented price reduction measures in Shanghai, Hangzhou and other places. Tech Planet found in a good shop in Shanghai that the price-cut goods will be presented in the form of membership price, and the original price will be specially marked on the label.

It is estimated that nearly 40% of the goods in the store have been reduced in price, and the reduced-price goods are concentrated in nuts, preserved fruits, meat and some bread cakes.

The manager of the good shop told Tech Planet that every winter, nuts and meat are the best sellers, and then the Spring Festival is superimposed. Nuts are the focus of new year’s goods. "Nuts are very dry, and no one will eat them in summer."

Macadamia nuts, pecans, almonds, pine nuts, pistachios, cashews, etc. are all important in the price reduction of good shops. Obviously, good shops hope to reappear in consumers’ living rooms during the Spring Festival.

However, compared with snack discount stores such as Zhao Yiming and Snacks Youming, in the dimension of price, the good shops after price reduction still have no advantage. Tech Planet compares the prices of some goods in the same category and finds that the prices of preserved fruits and meat in good shops can reach the same level, but there is still a certain price difference in nut categories.

Legend: Price comparison of brands in the same category.

However, no one will refuse the promotion. Whether in Shanghai or Hangzhou, people have returned to the stores of good shops for the sake of price reduction. "There are still quite a lot of people who come to buy membership-priced goods every day," Zhang Ji, a clerk at a good shop in Hangzhou, told Tech Planet. Moreover, to her surprise, this price cut did not bring about a decline in the unit price of customers.

According to the data of Narrow-door Dining Eye, the customer unit price of good shops is 55.83 yuan, while snacks are busy at 38.79 yuan, and Zhao Yiming is in 37 yuan.

"As long as customers who come to the store can’t just buy goods at reduced prices, they will buy some other goods," Zhang Ji told Tech Planet. "We will also recommend best-selling snacks to customers."

"Price-cutting goods are actually a drainage function to attract customers to the store," the clerk of the good shop told Tech Planet. This is the most desirable result for good shops.

When high-end snacks are only "expensive"

"The store’s business is not bad," Zhang Ji told Tech Planet. "It’s basically flat every month." But she is one of the lucky few.

The revenue of good shops has declined year-on-year for five consecutive quarters. In the third quarter of this year, good shops sold 2.013 billion yuan, down 4.53% compared with the same period last year. As of September this year, in nine months, good shops sold 5.999 billion yuan, down 14.33% compared with the same period last year.

Compared with no one to sell, the net profit of good shops has a bigger problem. In the third quarter of this year, the net profit attributable to shareholders of listed companies was 1,998,400 yuan, a year-on-year decrease of 97.88%.

For the sharp decline in profits in the third quarter, good shops are attributed to the increase in labor and rental expenses and the fluctuation of gross profit margin corresponding to newly opened direct stores. In the past three months, Liangpin Store has opened 145 direct stores, and the number of franchised stores is 146.

This also means that not only consumers, but franchisees are also "abandoning" good shops.

One contrast is that there were only 1,000 Zhao Yiming snacks in February this year, and now there are 2,600 stores in China. The number of stores with busy snacks even exceeds 4,000.

Central China is the base camp of good shops, and nearly half of them are located in Hunan, Hubei and Henan. In this year, the "Snacks Busy" that started in Hunan has entered Hubei, the birthplace of good shops.

"Before this year, snack discount stores all expanded their stores in their own areas, and no one dared to go to Hubei to explore the market," a snack track practitioner told Tech Planet. "Everyone knows that old brands will have geographical advantages."

The impact of new species on good shops has become more intuitive. They open stores near good shops and attract young people in small towns with bright doors and big slogans of "Good Cheap".

Zhang Ji told Tech Planet that there was a snack discount store not far from the store. "It is impossible to say that it has no impact. It must be affecting the business in the store."

As a matter of fact, good shops and new species snack discount stores are both snack collection shops, doing channel business. However, good shops go further upstream, often customizing products with factories, and even cooperating with factories for exclusive products in individual categories. And snack discount stores stay more in the selection. In snack discount stores, each snack has its own brand, and related brands can be searched in e-commerce channels.

Relatively speaking, on the product side, good shops need to have more cost input. Moreover, good shops that have taken the high-end snack route since 2019 have almost strict requirements on raw materials.

Zhao Xin’s factory is to supply nuts to good shops. He told Tech Planet that good shops want the highest specifications and the highest quality raw materials in the factory. "OEM processing, we are all based on customer budgets, what price products we want, and what price we can provide."

There are also suppliers of seafood products who tell Tech Planet that good shops are looking for the goods they want, and the general brands can’t do this price. "They are strict with every link and the production process is exclusively customized."

However, the price reduction of the good shop has not affected Zhao Xin yet. He told Tech Planet that the ex-factory price they gave to the good shops remained unchanged. "This price reduction has not been compressed to our upstream, and the supply price has been discussed for a long time. There is no way to reduce the raw materials of this grade." On the consumer side, the price of this product has dropped from 138 yuan to 103 yuan per session.

Standing four years ago, there was nothing wrong with the high-end strategy of the good shop. However, at the moment when consumers are becoming more rational, the so-called ultimate pursuit of quality by good shops seems to be "going against the trend".

Good shops may be wrong in not keeping up with the needs of consumers and turning in time, which also makes good shops fall into today’s predicament.

Parity becomes a trend.

A year ago, three squirrels also announced their entry into "low price" with the strategy of "high-end cost performance". Zhang Liaoyuan, the founder of the three squirrels, once again posted in the circle of friends that he had been implementing the strategy of "high-end cost performance" after the price reduction was announced by the good shop.

However, the low price seems to have failed to save three squirrels. In the first nine months of this year, good shops sold nearly 6 billion snacks, while three squirrels only sold 4.582 billion, and revenue was also declining year-on-year.

With the change of consumption environment and the surprise attack of new species, the former snack giants now have their own difficulties, and the reality has led them to the road of "low price".

But moving towards low prices also means that they have to compete directly with retail discount stores. The former snack giants need more stores as strongholds to compete with them.

On December 3rd, Zhang Liaoyuan, the founder of Three Squirrels, announced in a circle of friends that the number of offline stores of Three Squirrels has exceeded 150. Before that, three squirrels closed hundreds of stores.

Since the beginning of this year, the stores of good shops have also been in the adjustment stage of opening while opening, and the expansion speed of stores has been slow.

In the past three months, 246 good shops have closed their stores, including direct operation and joining, and 291 new ones have been opened. This means that in three months, only 45 good shops have been added in China. Among the newly opened stores, direct sales and franchise each accounted for half, and the proportion of direct sales stores increased from 37.07% at the end of the second quarter to 39.32%.

In contrast, snacks are busy, Zhao Yiming and other snack discount stores are expanding their stores quickly, and the track has entered the merger stage.

In November, Snacks was very busy and strategically merged with Zhao Yiming Snacks. After the merger, the total number of stores reached more than 6500. And two months ago, Wanchen Group merged the four snack brands: Youpin, Haoxianglai, Yadi Yadi and Luxiaochan.

Snack discount stores are already rushing to the scale of ten thousand stores. Founder Securities recently reported that the number of discount snack stores is expected to reach 22,000-25,000 in 2023.

In terms of the number of stores, the former snack giants did not have an advantage. But they have a supply chain accumulation in the snack track. When they turned in time, the snack industry resumed a new round of "low price war".

However, compared with the blind "volume" low price, today’s price war is the pursuit of the ultimate cost performance, testing everyone’s comprehensive ability and the ultimate control of all links.

Good shops, three squirrels and snack discount stores are back on the same starting line. However, it will take some time for good shops to reverse the "expensive price" label in consumers’ minds.

But good shops should not want the cycle to be too long. Because compared with the new species of snacks, there is not much time left for him. "At the moment, what is before us is not only the problem of living hard, but also the problem of living or not," Yang Yinfen bluntly said in an internal open letter.

Original title: "Good shops cut prices and were forced by snack discount stores? 》

Read the original text

In November, BYD’s sales of new energy brands were still the best, with a total sales volume of 506,804 vehicles, which broke through 500,000 vehicles for two consecutive months. This achievement, after October, once again set a new record for the sales of car companies in China. Among them, the glory version of Yuan PLUS is very strong. As of November, the cumulative sales in 2024 reached 276,606 vehicles. Moreover, as a pure electric vehicle that has only been on the market for more than three years, its cumulative sales have exceeded 890,000 vehicles, and it will usher in a million cumulative sales in the first half of next year. This achievement is quite shocking in both the fuel vehicle era and the new energy era. How did this happen?

BYD’s success key, I believe everyone has a different answer. In my eyes, the success of a brand depends not on how high its upper limit is, but on how detailed its lower limit can be. As we all know, BYD is famous for its technology. When it comes to BYD’s technology, you will definitely think of technologies with more communication characteristics, such as turning around in place and floating on the water, but you must not ignore it, even BYD’s entry-level models like the glory version of Yuan PLUS are also highly technical.

Global best-selling, leading the advanced A-class SUV

The 100,000-class A-class SUV is believed to be the budget range for most people to buy a car. Everyone knows that you get what you pay for, and no one can make money at a loss for a long time.

A-class SUVs, especially pure electric SUVs, actually face fierce competition. In addition to facing the encirclement and suppression of self-owned brand fuel vehicles and joint venture brand fuel vehicles, there is also a strong momentum of new forces and self-owned brand new energy, and consumers in this market are the most picky, most of them are the first cars in their families, and they need to meet their demanding requirements. It can occupy an absolute position in this market and hand over the most eye-catching achievements in the most intense market. As of November 2024, the annual cumulative sales volume of BYD Yuan PLUS Glory Edition was 276,606 vehicles. Product strength is absolutely all-round leading.

The A-class SUV market is quite special, and it has always been dominated by fuel vehicles. We look at the sales of A-class fuel vehicles in November. The first fuel vehicle is Corolla Ruifang, with sales of 19,700 vehicles, and the second is Fenglanda, with sales of 16,533 vehicles. Yuan PLUS glory edition, a pure electric SUV, can drive a fuel car in sales, which was unimaginable in the past.

Like the price level of Yuan PLUS Glory Edition, what other brands can do is definitely not as strong as Yuan PLUS Glory Edition, with many configurations or large space. The most technical advantage of BYD is that it is constantly compressing the selling price while improving the performance and quality of its products.

At the beginning of the year, the glory version of Yuan PLUS, which was listed, directly lowered the price to 110,000 yuan. The main feature was that "electricity is lower than oil", which gave a little shock to the domestic A-class SUV market. It is precisely this kind of high quality+high cost performance that makes many consumers, especially young people, enter the pure electric formation.

Starting from the real needs of users

The appearance of the glory version of yuanplus PLUS fashionable and dynamic, which meets the aesthetic needs of young consumers. The body lines are smooth and powerful, and the front face adopts BYD family-style design language, which has high recognition.

The interior highlights the movement and vitality. The center console with two-color layout, dumbbell-shaped air-conditioning outlet and treadmill-type central armrest are designed, and the two large screens are put in the homogenization design of the world. The interior of the glory version of Yuan PLUS still gives people a refreshing feeling, and it also better caters to the needs of young users.

As a model built by BYD’s star platform e platform 3.0, Yuan PLUS Glory Edition has black technologies such as eight-in-one electric powertrain, BYD’s unique blade battery, wide temperature range and efficient heat pump system technology.

As a model built by BYD’s star platform e platform 3.0, Yuan PLUS Glory Edition has black technologies such as eight-in-one electric powertrain, BYD’s unique blade battery, wide temperature range and efficient heat pump system technology. Nowadays, all parts of the country have entered winter, and using cars in winter is a major pain point for new energy vehicles. Yuan PLUS Glory Edition can make the battery more efficient and performance in winter through a new generation of high-efficiency heat pump system with wide temperature range independently developed, which can effectively improve the endurance of more than 20%.

Not only that, in addition to the endurance, the heat pump air conditioner can work in a wide temperature range of -30~40℃, and the heating effect is also very fast, and it only takes 8 minutes to reach 25℃ in a low temperature environment. When you go out to change clothes in the morning, you can first open the mobile phone APP to remotely activate the air conditioner for heating. When you need to go out, you will be greeted by a warm space when you open the door. You don’t have to wait for a hot car like a traditional oil car, waiting for the air conditioner to heat up. Shivering in the cabin.

At the same time, BYD Yuan PLUS Glory Edition is very accurate in grasping the pain points of users’ needs in terms of intelligence. Intelligentization is a bridge for young users to further enrich the car scene. The DiLink intelligent networking system equipped with the glory version of Yuan PLUS can directly realize various operations such as listening to songs, navigating, playing videos, brushing Tik Tok, etc. through a rotatable car screen. You don’t need to add another mobile phone stand to complete the above functions, so you can get rid of the dependence on mobile phones when you get on the bus, and to some extent, it also increases the safety. At the same time, the new car has also upgraded the intelligent voice continuous call, which has been improved in wake-up, interaction and efficiency, and the user experience is better.

In addition, the adaptive cruise and ICC intelligent navigation system contained in DiPilot intelligent driving assistance system carried by Yuan PLUS Glory Edition can automatically accelerate and decelerate with the preceding vehicle after activation, which can effectively reduce the driver’s driving pressure. Even if there are occasional small distractions, the LDWS lane departure warning system can quickly remind the driver to avoid accidents.

As for the most popular camping culture at present, the VTOL mobile power station carried by the glory version of Yuan PLUS can be transformed into a "big charging treasure" when going out to play. Young people go out for a "live trip", boiling water, cooking, eating hot pot, outdoor movies and KTV together to enhance their feelings, which is difficult for the previous fuel SUV.

From the aspects of performance, function, configuration, technology, safety, comfort and so on, it is the first-class level in its class. It can be said that it is such a hexagonal warrior, and it is inevitable that so many users are willing to pay for it with real money.

Let the world’s consumers also "eat something good"

Such a hot-selling explosive product PLUS the glory version of yuanplus should really be known to consumers around the world. In the first half of this year, BYD’s overseas sales exceeded 203,000 vehicles, up 173.8% year-on-year, with a strong growth momentum, among which the glory version of Yuan PLUS (overseas version named BYD ATTO 3) made a great contribution.

At present, the cumulative export volume of BYD ATTO 3 has exceeded 100,000 vehicles, and it has been delivered in more than 110 countries and regions around the world in Asia-Pacific, Europe, America, Middle East and Africa, and has won the sales champion in Australia, New Zealand, Sweden, Thailand and Singapore. From January to April, 2024, BYD’s sales in Europe reached 7,890 vehicles, soaring five times year-on-year, surpassing the polar star brand and ranking third in the European sales list of pure electric vehicles in China. Among them, BYD ATTO 3 was rated as the most valuable electric vehicle in the UK in 2024.

It is worth mentioning that at this year’s APEC 2024 Peru Leaders Summit, 20 BYD Atto 3s formed an official designated car fleet, which not only showed the world the strength of China’s new energy vehicles, but also made another progress on BYD’s road of promoting global green travel and devoting itself to "cooling the earth by 1℃".

As a global model and BYD’s first "strategic going out to sea" model, BYD Yuan PLUS Glory Edition has become a shining business card for China new energy vehicles to attack the global market with its global standards, global design and global quality since its design. For example, BYD ATTO 3 scored a perfect score in the collision test of NCAP in Europe and won a five-star safety rating. In the birthplace of automobiles, it is self-evident that it has achieved the best results in the most stringent tests in the world.

summary

As an A-class SUV selling more than 890,000 vehicles worldwide, Yuan PLUS Glory Edition has already proved itself with its strength. In our past impression, the choice of domestic brands for A-class SUVs is more of a compromise. If the budget is sufficient, we may choose domestic hybrid models or pure fuel models of joint venture brands. In this budget range, there are more or less shortcomings that consumers need to overcome themselves, but the appearance of the glory version of Yuan PLUS has changed this pattern and brought consumers a wider choice range.

Take globalization as the standard, create products that truly meet the needs of current users, especially young users, and create value for users with technological innovation from the demand. How can such a brand not be sought after by the market?

On December 9, in the passionate mountain city of Chongqing, Equation Leopard 8 was listed grandly, and its official guide price range was 379.8 ~ 407.8 thousand yuan. Equation Leopard 8 brings a brand-new choice to cross-country enthusiasts in Chongqing with its hard-core square box shape, luxurious cockpit design and fierce performance.

From the appearance, Equation Leopard adopts the iconic "square box" shape of a hard-core off-road vehicle, and the front part adopts a wide air intake grille, and the C-shaped groups on both sides bring a strong visual impact.

In addition, we can clearly see the three laser probes on the roof. In the era of intelligent driving, the equation Leopard 8 takes into account various usage scenarios.

On the side of the car body, Equation Leopard 8 brings hidden pedals, and the six-spoke wheel hub is the style that cross-country fans like at first glance. 275/50 R21 Michelin wide tires accelerated and started stronger. At the rear of the car, the giant "schoolbag" brought by equation Leopard 8 is more full visually. Side-opening tailgate with locking device.

Equation Leopard 8 provides six-seat and seven-seat layouts, and large space is its obvious advantage. When entering the car, we will first notice the large central control screen of the equation Leopard 8. In addition, the equation Leopard 8 also brings the exclusive entertainment screen to the co-driver, and the three-screen linkage can achieve a better entertainment experience.

On the rear and left and right sides of the gear handle, Equation Leopard 8 is provided with a wealth of physical keys. Users can directly switch the front and rear locks, power mode and driving mode according to different road conditions. Because the space is large enough, the seat length of equation Leopard 8 can bring good leg support. The front, middle and rear three rows of seats all support front and rear electric adjustment. It also supports one-button big bed room mode when driving by car.

In terms of power and intelligent driving, equation Leopard 8 brings a 6.0-liter power comparable to that of fuel with a longitudinal high-power engine and a longitudinal electric hybrid system. The DMO electric drive off-road platform leads the technological change with the new hybrid mechanism integrated with CTC battery chassis and the special hybrid architecture for off-road mainly based on electricity. The high-strength big frame and high-performance chassis can highlight the hard-core strength when dealing with extreme road conditions. The intelligent hydraulic body control system compatible with Yunxiao -P can adjust the body height according to the road conditions. DM-i fuel-saving gene is the ultimate fuel-saving.

Equation Leopard 8 was listed in the mountain city of Chongqing, which not only brought new off-road choices to consumers, but also demonstrated the brand’s innovative strength in the fields of intelligent driving and new energy technology. In this important and important background, Equation Leopard 8 once again surprised the audience with its unique appearance, luxurious cockpit design and powerful performance, and undoubtedly became a beautiful landscape.

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　　A few days ago, Chery Holding Group released its annual sales volume in 2023. In 2023, Chery Group achieved a "12-year increase" in sales volume, with a cumulative sales volume of 1,881,316 vehicles, a year-on-year increase of 52.6%. Among them, the sales volume in December 2023 was 215,690. The Group’s annual revenue exceeded 300 billion yuan for the first time, up more than 50% year-on-year, achieving a "great leap" of 100 billion yuan a year. The Group exported 937,148 cars a year, up 101.1% year-on-year, ranking first in the export of China brand passenger cars for 21 consecutive years. So far, Chery Group has accumulated more than 13 million global automobile users, including 3.35 million overseas users.

　　Among the main passenger car brands of the Group: Chery brand sold 1,341,261 vehicles in the whole year, up 47.6% year-on-year; The annual sales volume of Xingtu brand was 125,521 vehicles, a year-on-year increase of 134.9%; Jietu brand sold 315,167 vehicles throughout the year, up 75% year-on-year. ICAR 03, the first product of ICAR brand, started the global pre-sale on December 18th, and has received 10,000+orders by December 31st.

　　"Technology Chery" has accelerated its evolution and produced a series of breakthrough innovations. The world-class hybrid technology independently developed by Chery, Kunpeng Super Hybrid C-DM, has a series of excellent performances, such as the highest thermal efficiency is more than 44.5%, the fuel consumption per 100 kilometers is as low as 4.2L, the highest comprehensive cruising range is 1400+km, and the zero-speed acceleration is 4.26s.

　　Chery aims at continuous improvement in the fields of intelligence and industrial Internet. Robotaxi, a L4 high-order driverless network developed by "Dazhuo Intelligent", has achieved manned trial operation on open roads in Shanghai and Wuhu. "Lion Technology" realizes the comprehensive advancement of Lion.Data data intelligent platform, LION AI big model 2.0, LION OS and high computing power platform, leading the future travel of super smart technology.

　　The picture shows Chery Dazhuo intelligent Robotaxi test.

　　At J. D. In the "2023 China New Car Quality Report" released by Power, Chery ranks first among its own brands. Chery’s Asia-leading crash laboratory has carried out 532 vehicle crash tests with real knives and real guns in one year, setting a record high, and supported all brands of the Group to obtain "five-star safety evaluations" such as European E-NCAP, Australian A-NCAP and China C-NCAP. Among them, Chery’s representative model of internationalization won five stars in Europe’s E-NCAP(2022) and Australia’s A-NCAP(2023); PRO won Australia A-NCAP(2023) five stars. In order to get rid of users’ "electricity safety anxiety", Chery has improved its electricity safety protection from hardware facilities, safety protection, electricity safety and other aspects, and Xingtu has become the first vehicle in China to pass the "NESTA six-dimensional electricity safety" technical verification system for new energy vehicles in China Automobile Center.

　　The pace of "global Chery" is more steady, and the "circle of friends" of open cooperation is getting bigger and bigger. In the Top 50 Global Brands in China in 2023 jointly released by Google & Kaidu, Chery ranks first in the automobile category. In 2023, the export sales volume of Chery Group doubled compared with the previous year, and a large number of international cooperation projects are under negotiation.

　　In 2024, Chery Group will continue to take "much higher than the growth rate of the industry and achieve greater achievements than in 2023" as its annual business goal, and continue to adhere to the principle of brand orientation, market orientation, technology orientation to the future, and industry orientation to the whole value chain, so as to achieve a significant improvement in enterprise energy level, continuous improvement in operating quality, and accelerate the pace of becoming a world-class brand.

[car home Chengdu Preferential Promotion Channel] Recently, Chengdu is carrying out a substantial price reduction promotion, with the highest discount reaching an astonishing 187,800, and the current minimum starting price is only 304,900. If you are considering buying an Audi A6L, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The design of the Audi A6L is simple and atmospheric, and the front face adopts a hexagonal air intake grille with sharp headlights, showing a strong sense of movement. The body lines are smooth, and the overall shape is full of science and technology, which shows its dual characteristics of luxury and fashion.

Audi A6L has a body length of 5050mm, a body width of 1886mm and a body height of 1475mm, and its wheelbase of 3024mm provides spacious and comfortable seating space for passengers in the car. The lines on the side of the car are smooth and muscular. With the tyre size of 255/40 R20 and the unique rim design, it shows an elegant and dynamic visual effect.

Audi A6L’s interior design is elegant and fashionable, and a large number of high-quality materials are used to create a luxurious and comfortable driving environment. The steering wheel is wrapped in leather, which provides excellent hand feeling, and also supports manual or electric adjustment, which is convenient for drivers to adjust according to their needs. The center console is equipped with a 10.1-inch touch screen, which integrates the functions of multimedia system, navigation, telephone and air conditioning, and supports voice recognition control, which improves the convenience of operation. In addition, the car also provides a Type-C interface and a USB/Type-C interface, which is convenient for passengers to connect equipment, and the front seats are also equipped with wireless charging function. In the seat part, A6L is made of genuine leather and imitation leather, which provides comfortable support. The main and co-pilot seats support a variety of adjustment modes, including front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and have the functions of heating, ventilation and massage, which improves the riding comfort. The second row of seats also supports backrest adjustment and waist adjustment, which brings a better riding experience for passengers.

Audi A6L is equipped with a 2.0T 245 HP L4 engine, with a maximum power of 180 kW and a maximum torque of 370 N·m, which is matched with a 7-speed wet dual-clutch gearbox, bringing strong power output and smooth shifting experience to drivers.

It is said that the design of Audi A6L is very atmospheric, the silver decoration and the black body complement each other, and the overall shape is handsome. During the driving process, this unique design style has also attracted the attention of many passers-by. The flowing design of the headlights is the icing on the cake, which enhances the aesthetic feeling of the whole vehicle.

　　The official guide price of Chery Fengyun T10 is 189,900-229,900 yuan, which is 60,000 yuan higher than that of Fengyun T9 (official guide price is 129,900-169,900 yuan). What are the differences between these two models? How should consumers choose?　

Fengyun T10

Fengyun T9

Fengyun T10

Fengyun T9

　　Fengyun T10 and Fengyun T9 are both based on the brand-new oriental aesthetic design language in appearance. The closed front face adopts borderless design on both sides, and at the same time, it incorporates longitudinal decorative lines inside to form a visual effect similar to the air intake grille. The profile lines of the sides of the two cars are basically the same, but the D-pillar of Fengyun T10 adopts a hidden design, thus creating a visual effect of the suspended roof; In contrast, the D-pillar part of Fengyun T9 is of conventional design. In addition, Fengyun T10 has decorative parts at the front fender and front door, but Fengyun T9 does not. The skirt and wheel eyebrows of Fengyun T10 are designed in the same color as the car body, showing a more advanced texture; The skirt and wheel eyebrows of Fengyun T9 are covered with black decorative pieces, which is more conventional. Fengyun T10 and Fengyun T9 both adopt through-type taillights. The difference in details is reflected in the different light source structure inside the taillight group, and the rear enclosure style of the two cars is also different.

Fengyun T10

Fengyun T9

Fengyun T10

Fengyun T9

Fengyun T10

Fengyun T9

　　The difference between the two cars in the interior is obvious. Fengyun T10 consists of a double screen composed of a 12.3-inch instrument screen and a 12.3-inch central control screen, and a rounded rectangular air conditioning outlet, all of which are the finishing touch of Fengyun T10 in interior design. Fengyun T9′ s independent floating LCD instrument panel and large-size central control panel are very eye-catching. Compared with Fengyun T10, Fengyun T9′ s lower part of the instrument panel is straighter, and Fengyun T9′ s design style in the central control island area and the layout of function control units such as knobs and keys are obviously different from Fengyun T10.

Fengyun T10

Fengyun T9

　　Fengyun T10 locates medium and large SUV, with the body length, width and height of 4850/1930/1712mm respectively and the wheelbase of 2820mm. In contrast, Fengyun T9 is positioned as a medium-sized SUV, with a body length, width and height of 4795/1930/1738(1741)mm and a wheelbase of 2770mm respectively. From the data point of view, Fengyun T10 has advantages over Fengyun T9 in body length and wheelbase size; However, Fengyun T10 is lower in body height than Fengyun T9; As for the body width of the two cars, it remains the same. Thanks to its larger size, Fengyun T10 can provide passengers with more spacious and comfortable seating space. In particular, while providing a five-seat layout, it also provides a six-seat (2+2+2) seat layout, which aims to make the occupants in each position more comfortable and meet the travel needs of different family users more easily. Fengyun T9 provides a five-seat or seven-seat (2+3+2) seat layout, which emphasizes more versatility and pursues one more person in a limited space. Of course, the seating space in the car will definitely be slightly smaller than Fengyun T10.

Fengyun T10 (six-seat edition)

Fengyun T9 (seven-seat edition)

　　Fengyun T10 and Fengyun T9 are powered by Kunpeng Super C-DM plug-in hybrid system independently developed by Chery Automobile. However, there are differences between the two cars in terms of specific power equipment. This set of Kunpeng Super C-DM plug-in hybrid power system carried by Fengyun T10 consists of 1.5T engine and motor. Among them, the maximum power of 1.5T engine is 115kW (156HP), the comprehensive power of single-motor two-drive model system is 280kW (381HP), and the comprehensive power of dual-motor four-wheel drive model system is 455kW (619HP). Although the Kunpeng Super C-DM plug-in hybrid power system carried by Fengyun T9 is also composed of a 1.5T engine and a motor, and the maximum power of the 1.5T engine is also 115kW (156HP), Fengyun T9 is a single-motor two-drive model, and the comprehensive power of the system is 265kW (360HP), which is lower than that of Fengyun T10. In addition, in terms of transmission system, all models of Fengyun T10 are matched with 3-speed DHT gearbox, while all models of Fengyun T9 are matched with 1-speed DHT gearbox. This means that Fengyun T10 can provide drivers with a more efficient, economical and environmentally friendly driving experience, while also having better power and fuel economy.

Fengyun T10

　　In terms of endurance performance, Fengyun T10 is equipped with a power battery with a capacity of 34.46kWh. Its single-motor two-drive model CLTC has a pure electric cruising range of 210km, and its dual-motor four-wheel drive model CLTC has a pure electric cruising range of 200km. The Fengyun T9 is equipped with a power battery with a capacity of 19.43kWh, and its CLTC pure electric cruising range is 120km, which is quite obvious compared with Fengyun T10.

　　At the configuration level, especially the configuration of core highlights, Fengyun T10 and Fengyun T9 have maintained a relatively consistent level. The car systems of both cars adopt Qualcomm Snapdragon 8155 chip, and in addition, some models of Fengyun T10 and Fengyun T9 are equipped with panoramic sunroof, 540 panoramic image, 256-color ambient light, 50W mobile phone wireless fast charging, L2+ class assisted driving, 14-speaker brand audio and Queen’s co-driver (electric leg dragging+massage).

　　Fengyun T9 has a total of 6 models, and the official guide price range is 12.99-16.99 million yuan. Fengyun T10 has a total of three models, and the official guide price range is 18.99-22.99 million yuan. The guide price of its entry model and the guide price of its top model are 60,000 yuan higher than the corresponding models of Fengyun T9. This is mainly because Fengyun T10 has a relatively higher product positioning, especially equipped with a more powerful power system, so its promotion in the pricing range is more reasonable. Generally speaking, Fengyun T10 and Fengyun T9 are more like a combination of high and low products, providing consumers with more choices. (Source: Chery Automobile)

On September 10th, 2024, the brand-new Passat 380TSI family of SAIC Volkswagen was officially launched, and five new models were released, with a guiding price of 176,900-239,900 yuan. In terms of power, it is equipped with a 2.0T engine, and it is expected to launch a 1.5T plug-in version in the future.

In terms of appearance, the new car still adopts two kinds of appearance kits, the normal version and the R-Line version, in which the R-Line version as a whole adopts a more sporty Volkswagen brand-new family design language. A slender blackened honeycomb front grille on the front face, brand-new IQ. Light LED headlight groups on both sides, and a penetrating light strip+luminous LOGO in the middle to form a penetrating design. The blackened lower grille with no border and exaggeration, which has been blackened at the lower part, shows the beauty of sports.

Compared with the R-Line version, the regular version removes the sports color and increases the calm and business temperament.

The straight and tough waistline looks very powerful. Slip-back tail design, with new double 5-spoke blackened wheels, shows the beauty of sports. The length, width and height of the new car are 5006/1850/1489mm and the wheelbase is 2871mm respectively.

The tail adopts a brand-new design style, which is more dynamic than the cash. The newly designed penetrating IQ. Light LED taillight group+luminous tail LOGO combination inherits the essence of Audi. The lower penetrating blackening lower diffuser appears to be very moving.

In terms of interior, the new car interior adopts a brand-new interior design, and the center console is equipped with a 10.3-inch full LCD instrument panel, which is matched with a brand-new 15-inch floating central control large screen +11.6-inch embedded co-pilot touch screen.

Configuration, equipped with 8155 chip, built-in Volkswagen brand-new car system, supporting map navigation, 360-degree surround image system, multimedia application, multiple application apps, OTA and other functions.

In terms of intelligent configuration, it is equipped with IQ.Pilot intelligent assisted driving system jointly developed with DJI Vehicle, which has the functions of advanced adaptive cruise system, intelligent lever change, lane keeping, intelligent parking assistance IPA, memory parking assistance TPA+, and traffic passing reminder at the rear of RCTA.

In terms of power, the new car is equipped with a 2.0T engine with a maximum power of 162kW, and the transmission system is matched with a 7-speed wet dual-clutch gearbox. In the future, a hybrid system consisting of a brand-new 1.5T engine and motor will be launched. Follow us and learn more about new cars.

On September 10, 2024, Beijing time, it was officially launched. The new car was launched in three configurations, with a price range of 209,900-299,900 yuan. At the same time, the official announced a limited-time discount of 10,000 yuan at the event site, and the price range after the discount was 199,900-289,900 yuan. In addition, the release and delivery of ASD system and the listing and delivery of Extreme Yue 07 were also carried out at the event site, and the first owner of Extreme Yue 07 was Dr. Zeng Yuqun, Chairman and CEO—— of Contemporary Amperex Technology Co., Limited.

Read the full text in three seconds:

1. The overall shape of the new car is fashionable and dynamic, positioning a coupe with a sliding back.

2. The new car will provide two options: single motor and dual motor four-wheel drive.

3. The new car will be equipped with the official version of Apollo Advanced Smart Drive 2.0.

In terms of appearance, the Extreme Yue 07 adopts a penetrating LED daytime running light group, and at the same time, it is equipped with special-shaped headlight groups on both sides. The closed front grille cooperates with the penetrating cooling opening design under the front enclosure, which makes the whole vehicle show a strong sense of the future.

The side of the new car adopts the design of a coupe with a sliding back style, and the door is opened by a hidden button. The waistline of the car body and the front and rear fenders form a perfect cambered surface, which, together with the flat door, makes the design of the new car reflect an unusually smooth curve aesthetic feeling. It is worth mentioning that the drag coefficient of Polar Cross 07 is only 0.198.

The rear of the new car adopts the popular through taillight group design, and the taillights on both sides show a "Y-shaped" bifurcated structure, which echoes the headlights. In addition, the new car is also equipped with an oversized electric tail. In terms of body size, the length, width and height of the new car are 4953/1989/1475mm and the wheelbase is 3013 mm.

In terms of interior, Extreme Yue 07 continues the embracing design style, which is very textured from the door panel to the central control. The new car also uses a 35.6-inch triple screen design that runs through the main and co-pilot seats. The overall design is the same. The left side is the speed and navigation information, and the middle and right sides are expected to be mainly entertainment. Moreover, the new car is also equipped with a voice assistant SIMO, which has been upgraded to version 2.0, and has the ability of multi-tone recognition. The four positions can interact with each other at the same time, so as not to disturb or conflict with each other. SIMO also supports "wake-up-free driving" and "continuous speaking", which can quickly and accurately understand multiple instructions. The instrument panel adopts penetrating atmosphere lights to show the sense of the future.

In addition, the new car will be launched with the official version of Advanced Smart Drive 2.0. However, this high-end smart driver will appear in the form of an optional package. According to the official information, the ASD intelligent driving system will be available nationwide by the end of 2024.

In terms of power, the entry-level version of Extreme Yue 07 has a 400V architecture and is equipped with a rear single motor with a maximum power of 200kW；; The high-profile model is 800V architecture, equipped with dual motors, and the comprehensive maximum power is 530kW. The Extreme Yue 07 will be equipped with 71.4kWh, 93.4 kWh and 100 kWh battery packs, and the corresponding pure electric cruising range is 660km (standard version rear drive), 770km (four-wheel drive model) and 880km (long battery life rear drive).

I believe that many consumers who are more concerned about new energy vehicles will not be particularly unfamiliar with the brand Aouita. However, even though Aouita has a certain degree of popularity, it is still relatively unpopular among a number of new energy vehicles. Although there are endorsements from Changan, Huawei and Contemporary Amperex Technology Co., Limited, this car is still selling tepid.

When it was first listed, Aouita 11 (Parameter | Inquiry) did get a good result. Just when everyone thought it would be high-spirited, the sales volume began to decline greatly. At present, it can only be maintained at the level of monthly sales of 1,000 vehicles, which is obviously unsatisfactory. I think the problem of pricing is not small. Apart from pricing, the space that Aouita 11 has been criticized is also a big factor. Now with the arrival of Aouita 12, if it wants to make a breakthrough in market sales, then pricing must be the key.

As a medium and large car, Aouita 12 has a highly recognizable front face, which I believe many people can only see in science fiction films. Like Aouita 11, the Aouita family adopts this ultra-modern design language, and those who like it will like it very much, while those who don’t like it will think: Is such squinting really beautiful?

　

Let’s talk about the overall face value of the new car. The front of this car is full, and more slender LED strip is added, which also gives this car a strong sporty atmosphere. I think its biggest highlight is the design of lidar. As we all know, many models equipped with lidar on the market put the radar on the roof, which looks abrupt. This car uses a lower-enclosed integrated lidar. This kind of design has a very good concealment, which is also unique.

As for the interior, this car is equipped with a large central control screen in the middle of the center console, and there is also a small through-going screen above the center console. Don’t underestimate this screen, although the size is not particularly large, according to Aouita officials, this small screen will carry many functions.

In terms of power, this car will be available in single-motor and dual-motor versions, while its comprehensive pure electric cruising range is available in 700 km and 650 km versions, both of which support 800 V high-voltage fast charging. To tell the truth, some models listed in 2023 began to support 800 volts high-voltage fast charging. After all, faster charging speed can catch up with the refueling experience of fuel vehicles.

Compare Aouita 11 and Aouita 12 comprehensively. In terms of face value alone, Aouita 11 and 12 are not particularly big, but I think the design of Aouita 12 has become more pure. Because Aouita 11 has reached the size of a medium and large SUV, its low posture and small trunk space have caused it to lose the advantages it should have as a medium and large SUV. Of course, we can’t deny that Aouita 11 has strong technology configuration and performance, but nowadays pure trams basically have these two advantages. Aouita 12 is a relatively pure medium-sized and large-sized car, and its configuration has been enhanced more than that of Aouita 11. But to my regret, this car doesn’t seem to have a better breakthrough in the storage space inside the car, and it seems that Aouita regards the seating space as more important.

Finally, let’s talk about pricing. Referring to the pricing of Aouita 11, the entry-level version of this medium and large car is likely to exceed 300,000. But if the starting price is really 300,000, there are many competing products to choose from in the market. Can Aouita’s real advantages be reflected in the market of more than 300,000?

　　　　[XCAR Information Original]

　　　　The new BYD G6 DCT version will be officially launched on March 31st. The 1.5Ti turbo direct injection supercharged engine +DCT powershift on the new car is independently developed by BYD, and has independent intellectual property rights.

[BYD G6 TI]

　　　　Configuration: BYD G6 DCT version uses HID lens xenon headlights, and is also equipped with ALS headlight automatic height adjustment system and headlight automatic cleaning device, intelligent keyless keyless system, intelligent driving computer, intelligent CAN-BUS electronic housekeeper system, 5.1-channel 10-speaker with independent power amplifier drive-in, and other 58 high-tech electronic configurations.

　　　　In addition, in addition to Bosch’s ninth generation ABS anti-lock braking system (including EBD), 6-probe omni-directional parking radar, color range reversing image monitoring system and other safety devices, BYD G6 DCT version can also be equipped with TPMS tire pressure monitoring system and BAWS fatigue driving early warning system.

　　　　BYD’s 1.5TI turbocharged engine integrates four technical features: turbocharging, in-cylinder direct injection, variable valve timing and all-aluminum engine. The maximum output power is 113kw/rpm and the peak torque is 240N• m/1750-3500rpm。 This data is compared with Volkswagen’s 1.4TSI engine, and it is better in torque.

　　　　In addition, the DCT dual-clutch gearbox combines the two-way advantages of manual transmission and traditional automatic transmission, and the six-speed automatic transmission has fast shift response and short speed-up time. And DCT also has a variety of driving modes.

[DCT gearbox gear lever]

　　　　At the same time, BYD G6 DCT version not only retains the original intelligent configuration, but also adds high-end configurations such as CCS cruise control system, electronic compass and rearview mirror display at altitude. In addition to Bosch’s ninth generation ABS anti-lock braking system (including EBD), 6-probe omni-directional parking radar and color range reversing image monitoring system, BYD G6 DCT version can also be equipped with TPMS tire pressure monitoring system and BAWS fatigue driving early warning system.

　　　　Edit commentsBYD G6 DCT version can be said to be the first of its own brand, and the introduction of a number of high technologies will make the car more competitive in the market in the future. And judging from BYD’s low-price strategy, the price of new cars will not disappoint the people.

　　　　More related news:

　　　　Extraordinary strength, love card test drive BYD G6 1.5TI version.

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