Ne Zha is expected to set a new box office record for mainland animated films.

On the first day of its release on July 26th, the box office quickly broke through 100 million yuan, breaking the first day box office record of domestic animated films maintained by Kung Fu Panda 3.

On the second day of its release, it broke 200 million yuan in a single day, breaking the box office record of Zootopia’s animated film in the history of the mainland.

The first week’s box office exceeded 424 million, breaking the first week’s box office record of animated films in the mainland film history maintained by "Daddy Thief 3".

In the four days after the release, the total box office exceeded 700 million, and the proportion of films was close to 50%. 270,000 Douban users scored 8.7 points.

Halfway through the summer vacation in 2019, the market finally ushered in the explosion of "dark horse", but no one expected that the most "explosive" movie this summer was actually an animated film-Ne Zha.

Audience’s Best Domestic 3D Animation

The story is subverted, the animation is well-made, Nezha is full of enthusiasm, his parents are emotional, and commercial films such as laughter, tears, and ignition have everything, and they don’t lose Hollywood blockbusters at all … When Ne Zha released the trailer, many netizens said that this Nezha was too ugly to accept, but after the film was released, many highlights of the film turned the Internet into a large-scale "real fragrance" scene.

"When I first saw the trailer, I thought the film should be very general, and the title of the film sounded like a rotten film. Later, I saw that the word-of-mouth was particularly good, with almost zero bad reviews. I felt very curious and went to see it quickly." Liu Chang, an audience who works in the animation industry, admitted that compared with several popular domestic animated films in recent years, the film gave him a sense of surprise. "The story is qualified, with no serious injury and comfortable rhythm. When it is funny, it is funny, and when it is time to promote the plot, it is not as procrastinating as The Return of the Great Sage to the Journey to the West and The Big Fish Begonia. The shaping of each character is full, unlike the ambiguous character in White Snake Origin. Ne Zha should be the best domestic three-dimensional animation so far. "

"The cinema keeps its eyes open for dark horses every day, and finally it has one." Zhang Miao, the manager of a cinema in Beijing, bluntly said that this film has become the only dark horse in this summer. "The film market in July this year was a bit messy. As many as a dozen films were withdrawn, postponed and upgraded. Although the previous Looking Up’s" The Lion King "and" Anti-drug 2: Heaven and Earth "achieved a certain box office, they still felt less, and there was no real explosion, just like not eating jiaozi in the New Year." Ne Zha is similar to Dying to Survive in marketing, spreading word of mouth through large-scale screening in the early stage. "This film has already revealed its dark horse temperament when it was screened. The box office, attendance rate and word of mouth are getting better day by day, so the proportion of film arrangement and box office on the first day of release is already in a dominant position." According to the cat’s eye forecast, the final box office of the film will reach 2.2 billion yuan, which will create a new record for the cartoon box office in the mainland.

Film critic Li Jing’s father’s love is the biggest tear.

Different from the image of Nezha full of tragic colors and rebellious spirit in Shanghai Animation Film Studio’s 1979 "Where is the Sea", one of Ne Zha’s bright spots is to create a brand-new "magic boy" Nezha with more modernity.

Han Haoyue, a film critic, believes that it is the characterization of Nezha as a demon that made this film. The reason why Nezha’s story is deeply rooted in people’s hearts is that he completed an anti-authority image with such tragic behavior as "cutting the flesh and returning the bones to the mother and returning the father"; Although the new version of Nezha is a little strange in appearance, it has been injected with real willfulness by the creator. "He is no longer a fairy, but a mortal who dares to express anger and love, and his expression is also very young." Nezha’s slogan "My life is up to me" is the embodiment of his rebellious spirit. Reconciliation with his father is more in line with modern ethics and can "get out of fairy tales and connect with the audience". This adaptation also coincides with the current social mentality. "People have a more diversified and tolerant understanding of the so-called definition of’ gods and demons’. Many people judge the logic of people and things and have jumped out of the black-and-white framework.’ Gods’ and’ demons’ can coexist in a person’s personality, so such a Nezha is more acceptable to the audience."

From the perspective of characterization, not only the protagonist Nezha in the film makes people shine, but also other characters are more vivid. Nezha’s parents are strict with him, and there is no lack of affection for his son. Although Master Taiyi acted rashly, he was still just and kind at the festival. Ao Bing, who is also an enemy and friend of Nezha, is kind in nature, but he is in a dilemma because of his heavy family mission … The film critic "Twenty-two Island Owners" commented that the film has made reasonable and touching preparations around Nezha’s awakening, affection and friendship, especially the father-son relationship between Nezha and Li Jing, which made many viewers cry. "Most Nezha-themed film and television works highlight the contradiction between father and son, but in this film, Excavate is a silent and somewhat strict father who loves his son deeply. He believed in Nezha from beginning to end, and encouraged him to be himself actively. Even in order to clear his son’s name, he was willing to go door to door and invite villagers to attend Nezha’s birthday banquet. Finally, he was willing to save Nezha with his own life, which became the biggest tear in the film. " In the film, Nezha’s transformation shows the power of family ties, and the education methods of Li Jing and his wife are much better than those of Looking Up, which can stimulate the audience’s thinking about parent-child relationship and family education.

The Future Opens China’s "Myth Universe"

Recently, the temperature has been high in many parts of the country, but many viewers still go to the cinema to see Ne Zha in the scorching sun. Creating and uploading fan comics, like "Wolf Warriors 2" in those years, always paying attention to the box office dynamics of the film, has become a way for many viewers to express their love for the film, and there are even girls who tie Nezha’s double meatballs and paint Aobing’s makeup in the same style.

It has become the most ardent voice of many audiences to open a "mythical universe" belonging to China by Nezha and build a movie empire like Marvel Comics and DC. "The status of Nezha is equivalent to Iron Man, the pioneering work of Marvel Comics. China can make Nezha trilogy first, then Jiang Ziya trilogy, and then lay out a series of movies with gods for ten years to introduce more characters. Shen Gongbao, Yang Jian, King Tota, Lei Zhenzi, Tu Hangsun, Nu Wa Niangniang and Su Daji can all make independent movies!" The proposal of the netizen "Morphine" in Douban immediately triggered a heated discussion among netizens. Some netizens even had already figured out which movies to shoot at different stages of "Goddess-sealing Universe", such as Romance of Gods-sealing 1: Fengming Qishan, Romance of Gods-sealing 2: King Wu’s Cutting, Tu Hangsun and Deng Chanyu, Ji Fa 3: Civil Disturbance, Huang Tianhua’s War with Four Demons and so on. Everyone has said that if such a film can be filmed in a solid way, it will be very beautiful and a film universe belonging to Chinese will be born.

Not only the audience has such expectations, but the filmmakers have actually started related creations. At the premiere of Ne Zha, Wang Changtian, president of Light Media, one of the producers of the film, confirmed that the "China Myth Universe" led by Nezha will be slowly presented to the audience through animated films in the future: in addition to the sequel of Nezha, Legend of Deification’s films adapted from China’s traditional myths, such as Journey to the West, Deep Sea, Phoenix and Crossing the Sea, will be completed one after another.

In fact, this linkage has been quietly laid out: Ne Zha’s story has not been finished yet, and among the three eggs at the end of the film, one egg has already laid the groundwork for the next classic scene, and the other egg is Legend of Deification’s advance notice, which has made people have infinite reverie in just a few seconds. In a promotional film before the release of Ne Zha, Jiang Liuer, the Monkey King and Nezha made a collective appearance, and started the linkage between the story of the Journey to the West and the story of the gods with the humorous topic of "Is Nezha a man or a woman?", which attracted a lot of applause. Ne Zha producer Yi Qiao revealed that in Tian Xiaopeng’s Journey to the West, the Monkey King and Nezha may continue to interact. (Yuan Yuner)