From China to the world, BYD Yuan PLUS sold 890,000 vehicles in three years. – 杭州桑拿网论坛|杭州品茶网论坛|杭州夜生活网论坛

In November, BYD’s sales of new energy brands were still the best, with a total sales volume of 506,804 vehicles, which broke through 500,000 vehicles for two consecutive months. This achievement, after October, once again set a new record for the sales of car companies in China. Among them, the glory version of Yuan PLUS is very strong. As of November, the cumulative sales in 2024 reached 276,606 vehicles. Moreover, as a pure electric vehicle that has only been on the market for more than three years, its cumulative sales have exceeded 890,000 vehicles, and it will usher in a million cumulative sales in the first half of next year. This achievement is quite shocking in both the fuel vehicle era and the new energy era. How did this happen?

BYD’s success key, I believe everyone has a different answer. In my eyes, the success of a brand depends not on how high its upper limit is, but on how detailed its lower limit can be. As we all know, BYD is famous for its technology. When it comes to BYD’s technology, you will definitely think of technologies with more communication characteristics, such as turning around in place and floating on the water, but you must not ignore it, even BYD’s entry-level models like the glory version of Yuan PLUS are also highly technical.

Global best-selling, leading the advanced A-class SUV

The 100,000-class A-class SUV is believed to be the budget range for most people to buy a car. Everyone knows that you get what you pay for, and no one can make money at a loss for a long time.

A-class SUVs, especially pure electric SUVs, actually face fierce competition. In addition to facing the encirclement and suppression of self-owned brand fuel vehicles and joint venture brand fuel vehicles, there is also a strong momentum of new forces and self-owned brand new energy, and consumers in this market are the most picky, most of them are the first cars in their families, and they need to meet their demanding requirements. It can occupy an absolute position in this market and hand over the most eye-catching achievements in the most intense market. As of November 2024, the annual cumulative sales volume of BYD Yuan PLUS Glory Edition was 276,606 vehicles. Product strength is absolutely all-round leading.

The A-class SUV market is quite special, and it has always been dominated by fuel vehicles. We look at the sales of A-class fuel vehicles in November. The first fuel vehicle is Corolla Ruifang, with sales of 19,700 vehicles, and the second is Fenglanda, with sales of 16,533 vehicles. Yuan PLUS glory edition, a pure electric SUV, can drive a fuel car in sales, which was unimaginable in the past.

Like the price level of Yuan PLUS Glory Edition, what other brands can do is definitely not as strong as Yuan PLUS Glory Edition, with many configurations or large space. The most technical advantage of BYD is that it is constantly compressing the selling price while improving the performance and quality of its products.

At the beginning of the year, the glory version of Yuan PLUS, which was listed, directly lowered the price to 110,000 yuan. The main feature was that "electricity is lower than oil", which gave a little shock to the domestic A-class SUV market. It is precisely this kind of high quality+high cost performance that makes many consumers, especially young people, enter the pure electric formation.

Starting from the real needs of users

The appearance of the glory version of yuanplus PLUS fashionable and dynamic, which meets the aesthetic needs of young consumers. The body lines are smooth and powerful, and the front face adopts BYD family-style design language, which has high recognition.

The interior highlights the movement and vitality. The center console with two-color layout, dumbbell-shaped air-conditioning outlet and treadmill-type central armrest are designed, and the two large screens are put in the homogenization design of the world. The interior of the glory version of Yuan PLUS still gives people a refreshing feeling, and it also better caters to the needs of young users.

As a model built by BYD’s star platform e platform 3.0, Yuan PLUS Glory Edition has black technologies such as eight-in-one electric powertrain, BYD’s unique blade battery, wide temperature range and efficient heat pump system technology. Nowadays, all parts of the country have entered winter, and using cars in winter is a major pain point for new energy vehicles. Yuan PLUS Glory Edition can make the battery more efficient and performance in winter through a new generation of high-efficiency heat pump system with wide temperature range independently developed, which can effectively improve the endurance of more than 20%.

Not only that, in addition to the endurance, the heat pump air conditioner can work in a wide temperature range of -30~40℃, and the heating effect is also very fast, and it only takes 8 minutes to reach 25℃ in a low temperature environment. When you go out to change clothes in the morning, you can first open the mobile phone APP to remotely activate the air conditioner for heating. When you need to go out, you will be greeted by a warm space when you open the door. You don’t have to wait for a hot car like a traditional oil car, waiting for the air conditioner to heat up. Shivering in the cabin.

At the same time, BYD Yuan PLUS Glory Edition is very accurate in grasping the pain points of users’ needs in terms of intelligence. Intelligentization is a bridge for young users to further enrich the car scene. The DiLink intelligent networking system equipped with the glory version of Yuan PLUS can directly realize various operations such as listening to songs, navigating, playing videos, brushing Tik Tok, etc. through a rotatable car screen. You don’t need to add another mobile phone stand to complete the above functions, so you can get rid of the dependence on mobile phones when you get on the bus, and to some extent, it also increases the safety. At the same time, the new car has also upgraded the intelligent voice continuous call, which has been improved in wake-up, interaction and efficiency, and the user experience is better.

In addition, the adaptive cruise and ICC intelligent navigation system contained in DiPilot intelligent driving assistance system carried by Yuan PLUS Glory Edition can automatically accelerate and decelerate with the preceding vehicle after activation, which can effectively reduce the driver’s driving pressure. Even if there are occasional small distractions, the LDWS lane departure warning system can quickly remind the driver to avoid accidents.

As for the most popular camping culture at present, the VTOL mobile power station carried by the glory version of Yuan PLUS can be transformed into a "big charging treasure" when going out to play. Young people go out for a "live trip", boiling water, cooking, eating hot pot, outdoor movies and KTV together to enhance their feelings, which is difficult for the previous fuel SUV.

From the aspects of performance, function, configuration, technology, safety, comfort and so on, it is the first-class level in its class. It can be said that it is such a hexagonal warrior, and it is inevitable that so many users are willing to pay for it with real money.

Let the world’s consumers also "eat something good"

Such a hot-selling explosive product PLUS the glory version of yuanplus should really be known to consumers around the world. In the first half of this year, BYD’s overseas sales exceeded 203,000 vehicles, up 173.8% year-on-year, with a strong growth momentum, among which the glory version of Yuan PLUS (overseas version named BYD ATTO 3) made a great contribution.

At present, the cumulative export volume of BYD ATTO 3 has exceeded 100,000 vehicles, and it has been delivered in more than 110 countries and regions around the world in Asia-Pacific, Europe, America, Middle East and Africa, and has won the sales champion in Australia, New Zealand, Sweden, Thailand and Singapore. From January to April, 2024, BYD’s sales in Europe reached 7,890 vehicles, soaring five times year-on-year, surpassing the polar star brand and ranking third in the European sales list of pure electric vehicles in China. Among them, BYD ATTO 3 was rated as the most valuable electric vehicle in the UK in 2024.

It is worth mentioning that at this year’s APEC 2024 Peru Leaders Summit, 20 BYD Atto 3s formed an official designated car fleet, which not only showed the world the strength of China’s new energy vehicles, but also made another progress on BYD’s road of promoting global green travel and devoting itself to "cooling the earth by 1℃".

As a global model and BYD’s first "strategic going out to sea" model, BYD Yuan PLUS Glory Edition has become a shining business card for China new energy vehicles to attack the global market with its global standards, global design and global quality since its design. For example, BYD ATTO 3 scored a perfect score in the collision test of NCAP in Europe and won a five-star safety rating. In the birthplace of automobiles, it is self-evident that it has achieved the best results in the most stringent tests in the world.

summary

As an A-class SUV selling more than 890,000 vehicles worldwide, Yuan PLUS Glory Edition has already proved itself with its strength. In our past impression, the choice of domestic brands for A-class SUVs is more of a compromise. If the budget is sufficient, we may choose domestic hybrid models or pure fuel models of joint venture brands. In this budget range, there are more or less shortcomings that consumers need to overcome themselves, but the appearance of the glory version of Yuan PLUS has changed this pattern and brought consumers a wider choice range.

Take globalization as the standard, create products that truly meet the needs of current users, especially young users, and create value for users with technological innovation from the demand. How can such a brand not be sought after by the market?