Deep blue automobile is deeply involved in the quality crisis, with frequent problems such as stall, power loss and abnormal sound.

Under the background of the hot new energy market, many traditional car companies began to change their thinking and launch new brands to enter the market. Deep blue car is a new energy car brand launched by Changan Automobile, which focuses on pure electricity and extended range. In 2023, the cumulative sales volume of Deep Blue Automobile reached 136,912 vehicles, which performed well, but at the same time, Deep Blue Automobile began to explode a large number of product quality problems.

On the car quality network, many car owners complained that they had encountered the problem of "power disappearing". A 2022 1.5L 1200 extended-range car owner complained that "everything was normal before the car started, with 60% of the remaining electricity and 68 kilometers of oil. After entering the expressway, the maximum speed can only be 60 kilometers per hour. After two minutes, the whole car stopped in the middle lane of the auxiliary road of the expressway. The trunk can’t be opened and the tripod can’t be taken out. When the trailer arrived, it was found that the four wheels were locked, and the car crashed and could not be blocked. The whole car is powered off and the glass cannot be lifted. "

Another owner, who is also a 2022 1.5L 1200 extended-range version, complained that "the dark blue SL03 purchased on December 9, 2022 traveled more than 9,000 kilometers, and the power system failed, so it could not accelerate during driving, stalled at high speed, stepped on the brakes and jumped into neutral, and finally it was impossible to drive directly." As can be seen from the photos provided by the owner, when the vehicle speed was above 100km/h, the dashboard indicated that "the function is temporarily unavailable and the power system does not support it".

Many people think that new energy vehicles will not lose electricity, but the actual performance of Deep Blue Automobile proves that this idea is wrong. An owner of a 2023 121MAX extended-range version of Deep Blue S7 (parameter picture) in Lhasa complained that his vehicle was short of electricity after being parked for only one night, so he had no choice but to call the insurance company’s electricity service. Unexpectedly, after more than half a month, the vehicle broke down again. "First, it can be put into gear, but the car won’t go, indicating that the power system is faulty. Then it can’t be hung up when it is put into gear, and a row of fault lights are lit, and then the whole car is cut off."

In addition, there are many complaints about abnormal noise of motor, abnormal noise in car, abnormal charging, bulging seat, ghost brake and inaccurate cruising range. A 2023 200MAX extended-range version of Deep Blue S7 owner complained that under the urban road conditions, "no air conditioning and no music, and the actual cruising range is only within 60% of the nominal". In fact, the quality problem of dark blue cars has a long history. As early as November 2022, 40 owners of dark blue SL03 jointly complained that there were current noises in many places such as the camera inside the car, which could not be eliminated after repeated maintenance.

On the list of "Top 10 Cars with Inconsistent Configuration and Publicity in 2023" released by Auto Door Network, Deep Blue SL03 ranks fourth. The main problems are: the 8155 chip, 12G+128G and other configurations of SL03 car in the official publicity are inconsistent with the actual situation; In the official propaganda, the standard Contemporary Amperex Technology Co., Limited battery of the 705km version of SL03 does not match the reality; In the official propaganda, Deep Blue Auto is a direct-operated model, and stores are built independently, but in fact, most deep blue centers are shared with Changan brand in the form of stores. On the eve of March 15th last year, the owners of Deep Blue also jointly sent an open letter to Changan Automobile, demanding compensation.

Editor’s comment

As a "new star" in the new energy automobile market, Deep Blue Automobile has a good performance in terms of cost performance, but a product or even a brand can win the favor of consumers for a long time, not just by price, but by the quality of customs clearance. Price can’t be a "moat" of a brand, but technology and quality can. It is only a matter of time before the sales volume of Deep Blue Automobile drops if it doesn’t improve the product quality.