2020 Public Relations Company TOP50

Born extraordinary, each has its own light.

The ubiquitous and ever-present public relations communication behavior can be the art of vertical and horizontal cooperation, the warm offensive that directly reaches people’s hearts, and the "hardest scale" when turning "crisis" into "opportunity". Born extraordinary, each has its own light.

In today’s era, there are only a few enterprises that "make a fortune by muffling their voices", and the law that "the fragrance of wine is not afraid of the depth of the alley" has quietly lost its former charm. Most enterprises are trying their best to build brand image and spare no effort to promote their products. Therefore, "who am I, where do I come from and where do I go?" This eternal philosophical problem has become an unavoidable question for many enterprises in the process of development.

Harold lasswell, a famous American political scientist, put forward the formula of five factors in the communication process in 1948-"Who? Say what? Through what channels? To whom? What effect has it produced? " -It is a simple mode to solve the above problems through one-way communication. Therefore, public relations communication plays an increasingly important role in the communication means of many enterprises.

In the Internet age when the public relations communication industry is increasingly diversified, internet plus’s public relations communication behavior, which takes two-way communication as the cause and effect, is increasingly popular, and at the same time, the industry has entered the best moment of its development.

As the saying goes, those who struggle are the first. The emergence of classic cases depends on the collective wisdom of the public relations communication team, and the prosperity of the public relations communication industry comes from the convergence of individual forces contributed by different enterprises.　

Blue cursor

In the era of big data and social media, Blue Cursor has positioned itself as a marketing technology company that fully empowers the smart management of enterprises in the era of big data and social networks. Blue Cursor has been seeking innovation and change. Zhao Wenquan, chairman and CEO of Blue Cursor, said that Blue Cursor should quickly integrate the two capabilities of "creative service content" and "product technical resources" into a new capability.

On December 11th, 2019, Blue Label Media, a subsidiary of Blue Cursor, and Branded Cities, a North American company with many core outdoor media resources, announced the establishment of an exclusive partnership in China. The cooperation will include outdoor large-screen resources such as Nasdaq and Reuters located in Times Square, new york, USA, which will open a new beginning of outdoor integration resources and help China brand win overseas.

Blue Cursor is committed to providing one-stop marketing solutions for China brands. At present, in addition to existing media online resources such as Facebook, Google, Twitter, etc., Blue Label Media continues to explore and enrich resources or services in different fields, such as overseas online red, outdoor big screen, offline activities and PR, so as to provide customers with integrated marketing solutions.

Blue Cursor, which has been committed to transforming into a technology marketing company, aims to expand new business by relying on four engines: capital engine, customer engine, creative ability engine and data and algorithm engine, with a view to creating higher-value services for customers.　

If you are new, new and new, the blue cursor is the key to becoming an adult.

Ji heng Rui zhi spread group

With the continuous development of science and technology, traditional communication methods such as television and radio are gradually being replaced by new generation communication methods such as social circles and short videos. However, no matter how the carrier is updated and iterated, how to strengthen brand transformation and expand brand effect is still the core of brand concern.

In view of this, Jiheng Ruizhi Communication Group can achieve accurate positioning analysis by constantly gaining insight into the user’s trends and exploring the user’s needs, and at the same time keep pace with the times, which can gain effective attention for the brand and realize the greatest transformation.

Two years ago, the positioning communication made by Jiheng Ruizhi Communication Group for Debon Express was once praised by the industry, and the brand positioning obtained by Debon Express was "big-piece express". Such positioning information needs to be effectively transmitted to small B enterprises, which forms dislocation competition with other express delivery companies, making Debon Express a category representative of "big-piece express".

As the relevant person of Jiheng Ruizhi Communication Group said, to transform the strategic description of Debon Express’s "commitment" into communication language and form a "cultural hot word" that small B enterprises feel depends on the data ability and the "feel" of Jiheng Ruizhi Communication Group in the communication context.　

Jiheng Ruizhi Communication Group constantly explores the new development law behind marketing by finding common ways. With a more professional and international marketing perspective, it opens a new chapter in marketing and sets a benchmark for industry innovation, so as to better meet the new innovation needs of its partners.　

The so-called know yourself and know yourself. The success of Jiheng Ruizhi Communication Group can not be separated from its service to customers.

As one of the large-scale well-known commercial marketing organizations in China, Jiheng Ruizhi Communication Group has helped many well-known brands to create one marketing method close to users in line with the user-centered concept.

Suoxiang　

Suoxiang is famous for building many Fortune 500 companies, and its classic marketing cases are also emerging one after another. In recent years, integrated marketing communication cases of well-known domestic brands such as Nongfu Spring, Jinjiu, Xijiu and Geely have been created.

As the saying goes, get on the horse and give a ride. Suoxiang is willing to spend eight years escorting customers. Its "five-oriented" strategic integrated marketing plan tailored for People’s Electric Appliances finally escorted People’s Electric Appliances into the ranks of China’s top 500 brands, and at the same time made it rank among the top 500 mechanical enterprises in the world.　

The survival of the fittest is the only way to compete in shopping malls, and the law of the jungle is also the cruel reality of industry competition. Therefore, Suoxiang focuses its business on serving small and medium-sized enterprises, and 60% of its business comes from small and medium-sized enterprises. It is always Suoxiang’s unchanging sense of responsibility and initial intention to help small and medium-sized enterprises develop and become bigger and stronger.　

Lu Yongfeng, the founder and chairman of Suoxiang Marketing Communication Group, has a keen insight into the weakness and helplessness exposed by small and medium-sized enterprises in the fierce industry competition during the cooperation with them. He believes that it is more necessary for professional marketing consulting companies to tailor them to find problems and overcome them, so as to achieve results.　

It is better to teach people to fish than to teach them to fish, which is the new realm that Suoxiang is striving for.　

Addition and subtraction of public relations communication industry in the internet age　

At present, there is a serious division between two levels of public relations companies. Some companies are flourishing, and some companies have gradually lost their advantages in the fierce competition. On the whole, local public relations companies are more flexible. Blue Cursor has created an online university exclusive to marketers, Blue Label University, International Hengruizhi Communication Group, Xuan Ya International and other integrated resources, and has a better alliance network. Disi, Lingsi and Haitang are actively transforming, and international brands such as Ogilvy and Weida still exist.

The development and prosperity of the Internet has opened up a new "battlefield" for public relations, in which the competition among public relations companies will only be more intense and cruel. It must be hard to strike the iron. Only by adding and subtracting according to our own situation can we go into battle lightly in the era of big data. Relevant companies in the public relations and communication industry have also explored some "playing methods" that can be followed in the future.　

First, make good use of high-quality media platforms. As we all know, it is very cost-effective to publish, generate and share favorite social content. Therefore, we should learn to use the new media platform to form a large-scale communication effect. In recent years, the practice of international brand advertisements entering the WeChat circle of friends is worthy of praise.　

Second, assume corporate social responsibility. Show your talents in times of crisis. In the national mobilization of all directions to help Wuhan, China enterprises are a mighty division. In the future, more brands will follow, and public relations practitioners should focus more on promoting positive initiatives, such as social, political and environmental issues.　

Third, the content is that king is king. In the Internet age, public relations communication can be spread through various media channels, and then trust can be established with the target customer groups. In the past, many enterprises pushed commercial advertising content lacking authenticity for users through technical intervention and search engine optimization, which seriously affected the user experience, but this caused the loss of customers to some extent. Therefore, the types of soft articles and commercial content published by enterprises should be more reasonable and authentic, and show more real content to the target audience as much as possible.　

Fourth, formulate diversified news release strategies. At present, users have more choices in obtaining news channels. In order to help enterprises gain a better brand image, we should formulate a set of scientific and reasonable news release strategies for enterprises and regularly release high-quality news releases, which can not only achieve better marketing communication effect by combining news hotspots, but also play an important role in corporate public relations management module.　

Fifth, engage in social listening. Controlling narrative is very important for brand development. With the right tools and strategies, social listening can effectively control the public relations crisis or solve the problems concerned by customers. Successful crisis public relations is an important opportunity to turn "crisis" into "opportunity".　

tag　

Go to the army to cut the plot, and then cut the hand.　

No matter how the times develop, science and technology are all tools to boost the development of the industry, and the two unchanging magic weapons may still be: 1. Values and 2. Logic.