Evaluating Aouita 12, the appearance continues to be personalized, and pricing is the key.

I believe that many consumers who are more concerned about new energy vehicles will not be particularly unfamiliar with the brand Aouita. However, even though Aouita has a certain degree of popularity, it is still relatively unpopular among a number of new energy vehicles. Although there are endorsements from Changan, Huawei and Contemporary Amperex Technology Co., Limited, this car is still selling tepid.

When it was first listed, Aouita 11 (Parameter | Inquiry) did get a good result. Just when everyone thought it would be high-spirited, the sales volume began to decline greatly. At present, it can only be maintained at the level of monthly sales of 1,000 vehicles, which is obviously unsatisfactory. I think the problem of pricing is not small. Apart from pricing, the space that Aouita 11 has been criticized is also a big factor. Now with the arrival of Aouita 12, if it wants to make a breakthrough in market sales, then pricing must be the key.

As a medium and large car, Aouita 12 has a highly recognizable front face, which I believe many people can only see in science fiction films. Like Aouita 11, the Aouita family adopts this ultra-modern design language, and those who like it will like it very much, while those who don’t like it will think: Is such squinting really beautiful?

Let’s talk about the overall face value of the new car. The front of this car is full, and more slender LED strip is added, which also gives this car a strong sporty atmosphere. I think its biggest highlight is the design of lidar. As we all know, many models equipped with lidar on the market put the radar on the roof, which looks abrupt. This car uses a lower-enclosed integrated lidar. This kind of design has a very good concealment, which is also unique.

As for the interior, this car is equipped with a large central control screen in the middle of the center console, and there is also a small through-going screen above the center console. Don’t underestimate this screen, although the size is not particularly large, according to Aouita officials, this small screen will carry many functions.

In terms of power, this car will be available in single-motor and dual-motor versions, while its comprehensive pure electric cruising range is available in 700 km and 650 km versions, both of which support 800 V high-voltage fast charging. To tell the truth, some models listed in 2023 began to support 800 volts high-voltage fast charging. After all, faster charging speed can catch up with the refueling experience of fuel vehicles.

Compare Aouita 11 and Aouita 12 comprehensively. In terms of face value alone, Aouita 11 and 12 are not particularly big, but I think the design of Aouita 12 has become more pure. Because Aouita 11 has reached the size of a medium and large SUV, its low posture and small trunk space have caused it to lose the advantages it should have as a medium and large SUV. Of course, we can’t deny that Aouita 11 has strong technology configuration and performance, but nowadays pure trams basically have these two advantages. Aouita 12 is a relatively pure medium-sized and large-sized car, and its configuration has been enhanced more than that of Aouita 11. But to my regret, this car doesn’t seem to have a better breakthrough in the storage space inside the car, and it seems that Aouita regards the seating space as more important.

Finally, let’s talk about pricing. Referring to the pricing of Aouita 11, the entry-level version of this medium and large car is likely to exceed 300,000. But if the starting price is really 300,000, there are many competing products to choose from in the market. Can Aouita’s real advantages be reflected in the market of more than 300,000?